Santiago-based Felicidad, run by Piedad Rivadeneira, is one of the most exciting creative firms in Chile. They’re behind presidential campaigns,
iconic magazines, best-selling books, and several projects shaping the cultural and social debate. ¿Y entonces?

They’re going big in the US and thus wanted to adjust their communication to their new positioning. We defined a brand language – a new way of framing
a firm and its work – a storytelling approach designed to seduce potential clients (and fulfil Felicidad’s strategic needs).

Projects should not narrate what they already did, but also what they want to do! So we defined a narrative framework
for About and Projects – editorialising projects into short, straightforward and entertaining cases.

We organised projects in playlists – for new clients to explore curated collections of projects which help understand
the firm’s full potential (beyond those boring and cold tags, labels, and categories).