RUNROOM

Strategic repositioning, branding and webdesign.
with Folch

www.runroom.com/en



An identity is a perception. It is built on design, content, and art direction. A logo is just the angular stone, but it isn’t what truly matters. The overall look-and-feel is. Runroom came to us with a need for an overall rebranding. This required a deep analysis of what a digital agency means today, repositioning the brand as a reference point within the field of technology and giving birth to a new Tech & Creative Consultancy, one that looks like what it offers.



UNDERSTANDING RUNROOM
Runroom is a company of doers. It has a strong list of clients and has been working for years building expertise in the fields of digital marketing, experience media, data & analytics to transform the customer experience for different companies, brands and institutions. They convey trust, delight and professionalism as their main values, but were lacking agility, creativity and a more conceptual vision in their approach.

Runroom is a tech and innovation company based in Barcelona. It has a strong list of clients and has been working for years building expertise in the fields of digital marketing, experience media, data & analytics to transform the customer experience for different companies, brands and institutions. They convey trust, delight and professionalism as their main values, but were lacking agility, creativity and a more conceptual vision in their approach.


Overall, the communication was dated and did not match their vision. We needed to transmit a more creative and human tone, in synergy with the technological. This meant we had to aim for a more diverse brand identity, to offer a holistic approach where the communication is based on brand values rather than services. We fled from the tunnel vision of technology itself and instead based the communication on how, through technology and strategy, the company can create value for a client’s business.




A COHERENT MOOD ACROSS EVERY PLATFORM
As a part of the repositioning, we needed to create certain guidelines for Runroom’s own communication. In an efficient way, we had to explain their projects, moving away from talking to c-suite positions and rather focusing on managers and influencers within the fields of  New Technologies, UX/UI, Development, Customer Experience and Digital Business. We suggested guidelines in both tone of voice and visual mood for their cases and social media channels. The key was to treat them according to the functions they offer and the audiences they reach, creating a coherent mood across the platforms and unifying them under the same tone of voice and visual mood.

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Developed as a project partner with Folch Studio